Digital Insurance
Live Streaming Trend
Live streaming has almost become a way of life, and COVID-19 has increased the number of retail brands joining in on Livestream sales. With fewer customers visiting physical stores due to reduced crowds, many brands have turned to Livestream to sell their products. Koo.live offers tools to help sellers, providing an app and backend system that reduces complex processes and the need for human resources. This allows shoppers to quickly create orders by simply adding "+1", and sellers can easily manage order progress, order volume, and Livestream data performance.
Community Easily Launched
Download koo.live, sign in, and connect your Facebook fan club. You can quickly start live streaming with your mobile phone!
Instant
Interaction
You can watch the live stream at any time, view thought text tickers, and receive activity information hints. Instantly integrate into the lively vibe of the live streaming.
Leave +1 Messages Create Orders
Shorten the distance between sellers and shoppers. Create orders easily and quickly, doubling the benefits of live streaming!
Live Data
Analysis
Discover your shoppers' favorite items, peak interaction times, and best-selling products to make your next live stream even better!
Industry
Live Streaming Tools
Duration
2019/06 - 2021/06
Duties
Rebrand overall koo.live Product, Wireframe, User flow, Mockup, User interview, Prototype
The koo.live product was previously known as Easylive. Due to business considerations, the company decided to redesign the product. The new business strategy aims to make live selling more convenient for sellers by re-planning and optimizing functions for the design revision. Easylive has been online for over three years, accumulating a substantial customer base and a wealth of data. By analyzing users' pain points through both qualitative and quantitative methods, the company identified areas that were confusing or difficult to use. This analysis has informed the development of Koo.live, ensuring the new product is closely aligned with users' needs.
Competitor
There are two types of live streaming products: those focusing on performance and interaction, and those focusing on quick order creation. koo.live falls into the latter, allowing order creation on a single device, primarily via mobile. The platform mainly uses Facebook for live streaming, with auto-created orders and messages to buyers. Some competitors offer additional features like online shops, inventory systems, data analysis, and buyer interaction functions.
koo.live provides features for interacting with shoppers and quickly creating orders.
Interaction features with shoppers, such as sales, lotteries, and text tickers.
Comprehensive order system with cash flow and logistics management.
Quick order creation during live streaming.
Control live streaming from various devices.
Display information and text tickers on the live streaming screen.
Essential settings adjustments like filters, green screens, image quality, and text tickers.
Analysis and Problem Identification
We conducted usability testing with EasyLive products to understand the current issues. Based on the findings, we redesigned the Koo.live interface and optimized the overall user experience and operation process.
Unclear Meaning
Low connectivity between the desktop and app.
Uncertainty about how to initiate and operate activities.
Lack of understanding regarding what shoppers see versus what appears on their screens.
Word Confusion
Confusion regarding the difference between starting live streaming and activity settings.
Unsure of the distinction between displaying and hiding activities.
Unclear about what carousel words refer to
Unclear Instructions
It's easy to overlook instructional and reminder content near the input box.
Having difficulty locating the FAQ section for guidance.
Finding customer service support is proving to be a challenge.
Conclusion
Now people have a concept and understanding of live streaming, but a new sales model for new live streaming. Many words and functions are still in the exploration period, and learning the cost are higher than general platforms, e.g., keywords. Most people know what keywords are but don't know how to use them in live streaming. According to the data collected from the usability test, the score is medium. Most people can complete the task, but some task operations they don't understand, and the connection is low, so it takes a few procedures to understand.
The need to improve current platforms can be roughly divided into three categories: unclear meaning, word incomprehension, and the teaching not being clear.
Koo.live Feature
The koo.live platform primarily offers four main functions: before live, during live, after live, and additional features.
1 Before Going Live
Set up live streaming
Adjust screen settings (e.g., filters, green screen, screen quality)
Create activities on both app and web platforms
Prepare information cards
2 During Live
Manage activities throughout the live stream.
Adjust the screen style.
Respond to messages from clients.
3 After Live
Process orders after the live stream.
Review post-live streaming data.
Manage orders.
Shopping cart management
4 Other Functions
Enable post-stream order creation.
Manage member accounts.
View the order status for each live stream.
Access sales data dashboard.
Create Livestream
Users can create live streaming sessions or posts on our platform and select the platforms they wish to broadcast on. Our system efficiently manages orders, automating responses to shopper comments. With diverse live streaming options, user-friendly product listings, automated lottery features, and personalized reply content, the system enhances engagement and makes live streaming more dynamic and appealing.
Create Activities
Various types of live streaming, easy-to-sell products, automated lottery features, and customized reply content make live streaming more engaging and interesting.
1 Sale Activity
The shopper leaves a message keyword +1 on Facebook, and the system automatically creates orders and sends the shopping cart link to the shopper. The seller can see the order state and change the order in the backend system.
Smart Order Management
The seller can see the shopper’s order state on the backend system after the shoppers leave a message +1. Anytime to focus on the orders process and do not miss any orders.
2 Giveaways Activity
The increased live streaming vibe and the shoppers leave messages and tag friends who can join lottery activities. The system will automatically draw the winning list and display it on the live streaming and private message to the shoppers.
3 Auto Reply
The seller can automatically set reply content by specifying keywords during live streaming. The system can then privately send messages to shoppers based on the specified keywords. Different states can be used depending on the activity's goal.
Order Management
It is an order management center,rder state and detail can check in this place.
Shopping Cart
The system will display the products purchased by the shopper in the shopping cart, allowing them to quickly check the order status. If connected to third-party platforms, the system will add the products to the shopping cart on those platforms, enabling the shopper to quickly checkout.
Member Setting
After the live stream, the seller can review the data, including the number of participants, total orders, total order amount, and activity data. This information allows the seller to assess the effectiveness of the live streaming.
Koo.live E-Commerce Integration
Koo.live provides integration with third-party e-commerce platforms, allowing sellers to easily import products into the Koo.live system for processing sales. When a shopper leaves a message to buy a product, the seller's information, shopping cart checkout options, and shipping settings can all be configured in the member settings.
