BTSE Cryptocurrency Exchange
Background
This project involves revamping the Futures Trading page for a cryptocurrency exchange, specifically on the BTSE website. The main purpose is to explain to users what futures trading is, why they should trade futures on BTSE, and highlight the advantages of doing so. The content and style should be optimized to fit seamlessly with our website's tone and design, making it more engaging and informative for users.
Industry
Cryptocurrency
Duration
2023/04 - 2024/06
Duties
Structure, Research, User flow, Mockups, Prototypes
Challenges
One of the challenges is to reorganize the content and structure of the page. This will involve discussions with stakeholders to define the best approach for promoting the page and ensuring users can quickly grasp the features of futures trading. Additionally, the page layout and design need to be revamped to align with the current style of the website, ensuring a smooth and consistent user experience.
My Role
For this project, my responsibilities include reorganizing the page structure and style to ensure the design aligns with our website. I will also coordinate with stakeholders and work closely with the development team to ensure the project is delivered on time.
Result
We recruited five users to test the futures trading page and gather their feedback. Additionally, we asked them to describe what futures trading is, and 80% of the users were able to accurately explain it. The page’s layout and style were positively received, as it maintains consistency with the overall design of our website.
Enhance Pages
Conclusion
In line with the company's business goals, this project focuses on the affiliate program, referral program, reward hub, and task center. The main design of the new features aims to attract new users and enhance retention. Users can earn commissions through various programs, with benefits scaling according to their tier. Our backend system provides detailed insights into partner performance, ensuring transparency and accountability. Additionally, our Reward Hub offers achievement-based incentives to all users, driving BTSE's user growth and brand recognition.
